Starter Website

*Main Navigation Pages

What links would you like displayed in the top navigation menu?

Create a bullet list. For any sub-menus, indent the list. For example:

• Products
• Education
• Best Practices
• Overview
• Books
• Podcast
• Conversations
• Enterprise
• Blog
• Contact us

Your 'Elevator Pitch'

An elevator pitch, because it should be easy to understand in a short period of time and without any supporting assets.

In as succinct an exciting way as possible, answer the question "who are you, and what do you do?"

List the five most powerful facts about your company.

Note: This text may also be repurposed to appear on your About Page, footer or sidebar if applicable.

Key Benefit Statements

What are the most important advantages / gains that people get from your offer? A benefit describes a positive impact that a feature has.

List 2 to 5 quick one-liner bullet point titles about your offer.

Followed by a supporting statements.

Try to make these as short and succinct as possible. Use short paragraphs and summarize only the most important features or benefits.

Note: If you would like to include images to go with these benefits, you may do so in the next question

What should we feature here?

List the product (or service) features and write one-sentence summary to go with each.

Please separate each on a new line.

Reinforcing Statement

Please restate (in new words) your core offer

If your landing page runs long, it makes sense to remind visitors of your USP with a reinforcing statement toward the middle of the page.

Testimonials or Reviews

If you have any quotes from your customers, colleagues, coaches (etc) that are relevant, please list them here.

Write the quote followed by the their name, company, or role.

For example: "[Your Service] helps us showcase the value our platform provides by generating high-quality customer proof. With the ability to scale content creation, we can dedicate more time to enabling our sellers and building relationships with advocates." - Meghan Anderson, VP of Marketing, Google.com

Statistics, Facts or Figures

Results, Case Studies or Stories

Closing Statement

A closing statement backs up your unique selling proposition and gives your visitor one last chance to convert.

A strong closing statement might provide a little urgency or it could remind the visitor why they’re there in the first place. For a clickthrough page, it should also repeat your call-to-action to eliminate the need to scroll back up or down.

CTA Button Text and Function

Call-to-action (CTA) button, which can be either a standalone button or a form on the landing page designed for lead generation.

Opt-In Form Paragraph

If your CTA is an opt-in, then use this space to explain the purpose of the opt-in form. Be sure to state what they are opting in for (ie. what they will get in exchange for their email address, for example).  

If your CTA is a link to another page of your site (eg "Book Now") you can skip this paragraph if you like.

Element description

Please describe and provide some more information If you have checked any optional elements in the previous question.

*Your 'Elevator Pitch'

If you already provided us with this, on your homepage, we can use the same paragraph.

Alternatively, you can provide a slightly different version.

The Founder/Owner More Info / Bio

The Founder/Owner Contact info

Any contact info to include on the website. Enter one per line. This might include:

• Twitter
• LinkedIn
• Other social profiles
• Email
• Phone number

Team Profiles

Add additional bios for other team members, if applicable.

For each team member please provide the following:

• Name
• Position
• Short Bio
• Contact Info (optional)
• Social Profiles (optional)

Please list each team member on a separate line.

The Story

Is there anything else you'd like to add on the About page?

Add any text or link you'd like to share.

Service Details

Add maximum of 9 to 12 services/features. Many businesses will display just 3 to 4 core offers on this page.

For each item, please provide both a heading and a description

Write exactly what you do in as few words as possible. Focus on the benefits you provide.

If you have images or icons to go with each service, you can add these next.

Element description

Please describe and provide some more information If you have checked any optional elements in the previous question.

Call To Action: What should the visitor do next?

Please provide your Call To Action succinct headline and briefly describe what they should do and what will happen

CTA Button Text and Function

What should the Call to Action (CTA) button say, and where should it link to?

Product Details

For each item, please provide both the name and a description, as follows:

• TITLE
• DESCRIPTION
• PRICE (optional)
• SKU (optional) 

If you have images or icons to go with each service, you can add these in the next question

Element description

Please describe and provide some more information If you have checked any optional elements in the previous question.

Call To Action: What should the visitor do next?

Please provide your Call To Action succinct headline and briefly describe what they should do and what will happen

CTA Button Text and Function

What should the Call to Action (CTA) button say, and where should it link to?

Review Sites (optional)

If you have great reviews somewhere on the internet already, add direct links to where we can find them below.

Testimonials / Reviews

For each testimonial, please provide your content in the following format:

- Full Name

  (eg - Jimmy Rose)

- Role and Company

 (eg - Co-Founder, Content Snare)  

- Company website URL

 (eg - www.contentsnare.com)  

- Testimonial Text

 (NOTE: It's rare that you can use a testimonial from a client un-edited. They usually include too much detail, are too long or may have grammatical errors. It's OK to edit these testimonials, but always check with your client first before publishing. Try to remove as much from the testimonial as possible, making sure the original point still gets across. You want these to be a quick read for your visitors.)

You will be able to upload images in the next question.

Please add one testimonial per line

Original Testimonials (optional)

If you like, please feel free to copy in all the original testimonials here, as is, so we can have a quick check over.

Case Studies (Optional)

For each case study, please provide your content in the following format:

(Feel free to provide a paragraph, a single sentence, or dot points - it's up to you!) 

1. What was the project brief?

This is the "before" snapshot, where we paint a picture of what your client was struggling with, or wanting to achieve, and why. 

The goal is for your visitor to be able to recognize themselves (and their own problems/dreams) at this stage. 

2. What action did you take?

Here is where we describe the process that was followed, or work that was done. 

This part is really helpful to future customers who may be wondering how it works.

3. What was the result?

Now let's celebrate your success! Let you visitor know what they can look forward to.

Focus on what was achieved, or how things are better now for your customer.

Feel free to provide direct quotes from your client, or statistics like "Improved productivity by 45%" to help drive this point home.

You will be able to provide images in the next question.

Please add one case study per line.  

Other company, client, or media logos

If you have other clients or media that you couldn't find high quality logos for, add their websites URLs here.

Please add one URL per line.

Call To Action: What would you like at the end of this page?

Please provide your Call To Action succinct headline and briefly describe what you want them to do.

This could be the same as on other pages.

CTA Button Text and Function

What should the Call to Action (CTA) button say?

For example, this could be a "Contact us" button or a link to training manuals or video tutorials, etc.

The Questions and Answers

For each FAQ - please write the question and then its answer. 

For example:

Can I get a refund?

We understand that occasionally a product may not meet your expectations, however, we don't offer refunds at the moment.

[line break]

Question 2

Answer 2

[line break]

Question 3

Answer 3

.

.

.

Call To Action: What would you like at the end of this page?

Please provide your Call To Action succinct headline and briefly describe what you want them to do.

This could be the same as on other pages.

CTA Button Text and Function

What should the Call to Action (CTA) button say, and where should it link to?

Social profiles (optional)

Fill out as many or few as you like (e.g. Facebook Twitter LinkedIn Instagram Google+ Pinterest Other)

Please provide the complete link to your profile pages, not just your @ name.

Please list one per line.

Any other contact info to include?

Full Address

Fields to show on contact form

This is what the visitor will have to fill in to send you a message. 

By default, we will include:

• Name 
• Email
• Message

If you would like these fields to be written in any particular way (instead of the terminology above) or if you have any additional fields you would like to see in the contact form, please write these below, one per line.  

If some fields are optional, please mark these ones with "(optional)".

Additional Info

If there is anything you want to add to your contact page, please provide these below.

(Directions, hours of operation, standard response times, etc.)

Keywords

Please provide a minimum of 5 keywords that relate your business. 

Think of what people might be searching for when they find your website. 

We may edit some headings and CTAs throughout your site, to take advantage of these keywords, where relevant.

If providing more than 30 keywords, please group these by priority/relevance so that we can focus on the most important where necessary.

GOOGLE ANALYTICS

(Optional) Please copy+paste your script or UA code here.

Alternatively, provide login information so we can find the script ourselves.

FACEBOOK PIXEL

(Optional) Please copy+paste your pixel code here.

*OTHER SCRIPTS

If you have any other scripts you would like installed (such as live chat, review sites, email marketing tracking codes etc) please provide these below.

You may duplicate this question as many times as needed, one for each script/code.

Privacy Policies

Terms & Conditions

Anything else you'd like on your website?

Please let us know below, and we will get in touch to discuss further. 

Note: some requests may require an upgraded website package and we can chat about this if necessary.