Acme Inc.

Social Media Strategy

  1. Instructions

    1. Instructions

  2. Company Information

    1. *Company Name

    2. *Email Address

    3. Phone Number

    4. *Website URL

    5. *Industry/Niche

    6. *Brief Description of Your Business

  3. Campaign Overview

    1. *Campaign Name

    2. Campaign Objective(s)

    3. *Campaign Start Date

    4. *Campaign End Date

    5. *Campaign Description

    6. *Hashtags/Taglines

    7. *Key Performance Indicators (KPIs)

  4. Target Audience

    1. Demographics

    2. Audience Pain Points/Needs

  5. Key Competitors

    1. *Competitor(s)

    2. What Do You Admire About Their Social Media Strategy?

  6. Social Media Platforms

    1. *Primary Platform(s)

    2. *Secondary Platform(s)

    3. *Platform-Specific Goals

    4. *Frequency of Posts

    5. *Best Posting Times

    6. *Content Format

    7. *Platform-Specific Hashtags

  7. Content Strategy

    1. *Content Themes

    2. *Content Types

    3. *Content Calendar

    4. *Visual, Branding, and UGC Guidelines

    5. *Tone and Voice

    6. *Call to Action (CTA)

    7. Interested in User-Generated Content (UGC)?

  8. Influencer/Partner Collaboration

    1. Influencers/Partners Involved

  9. Budget and Resources

    1. *Overall Campaign Budget

    2. *Platform Ad Spend

    3. *Content Creation Costs

    4. *Influencer/Partner Payments

    5. *Tools and Software

    6. Miscellaneous Expense(s)

  10. Monitoring and Reporting

    1. *Performance Metrics

    2. *Tools for Monitoring

    3. *Reporting Schedule

    4. Data Analysis Method

    5. Campaign Adjustments

    6. Post-Campaign Review

  11. Risk Management

    1. Potential Risks

    2. Contingency Plans

    3. Crisis Management Plan

  12. Approval Process

    1. Approval Workflow

    2. Key Stakeholders

    3. Timeline for Approvals

  13. Additional Notes/Comments

    1. Any other information relevant to the campaign

    2. Attachments

Social Media Strategy


Social Media Strategy

Acme Inc.



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    *Response requiredCompany Name

    Phone Number

    +31

    *Response requiredWebsite URL

    *Response requiredIndustry/Niche

    *Response requiredBrief Description of Your Business

    *Response requiredCampaign Name

    Campaign Objective(s)

    E.g., brand awareness, lead generation, product launch, etc.

    *Response requiredCampaign Start Date

    *Response requiredCampaign End Date

    *Response requiredCampaign Description

    Brief overview of the campaign’s purpose and message

    *Response requiredHashtags/Taglines

    List of campaign-specific hashtags or taglines

    *Response requiredKey Performance Indicators (KPIs)

    Metrics to measure success, e.g., engagement rate, click-through rate

    Demographics

    What does your target audience looks like? Add as many groups, audience segments, or combinations as apply.

      • Age

      • Gender

      • Location

      • Income level

      • Education level

      • Work / Profession

      • Interests

      • Hobbies

      • Purchasing habits

      • Socials used (e.g., Facebook, etc.)

    • Add an item

    Audience Pain Points/Needs

    Enter the challenges your audience faces that your campaign will address

    *Response requiredCompetitor(s)

    What Do You Admire About Their Social Media Strategy?

    *Response requiredPrimary Platform(s)

    Where the campaign will be most active.

    *Response requiredSecondary Platform(s)

    Additional platforms for cross-promotion

    *Response requiredPlatform-Specific Goals

    E.g., followers increase, engagement improvement

    *Response requiredFrequency of Posts

    E.g., daily, weekly

    *Response requiredBest Posting Times

    Optimal times for audience engagement

    *Response requiredContent Format

    E.g., images, videos, stories, polls, etc.

    *Response requiredPlatform-Specific Hashtags

    *Response requiredContent Themes

    Main topics/themes the campaign will cover

    *Response requiredContent Types

    E.g., blog posts, infographics, videos, live streams

    *Response requiredContent Calendar

    Detailed schedule of content posting dates

    *Response requiredVisual, Branding, and UGC Guidelines

    Colors, fonts, logo usage, do’s and don’ts for brand representation, etc.

    *Response requiredTone and Voice

    E.g., formal, casual, humorous, etc.

    *Response requiredCall to Action (CTA)

    E.g., sign up, learn more, shop now, etc.

    Interested in User-Generated Content (UGC)?

    • Yes

    • No

    Influencers/Partners Involved

    Please enter the names and profiles of each influencer/partner along with how each contribute to the campaign and the monetary or product-based compensation they get.

      • Name

      • Profile URL

      • Role of Influencer/Partner

      • Collaboration Strategy

      • Compensation

    • Add an item

    *Response requiredOverall Campaign Budget

    *Response requiredPlatform Ad Spend

    *Response requiredContent Creation Costs

    *Response requiredInfluencer/Partner Payments

    *Response requiredTools and Software

    E.g., social media management tools, analytics platforms, etc.

    Miscellaneous Expense(s)

    *Response requiredPerformance Metrics

    E.g., likes, shares, comments, conversions, etc.

    *Response requiredTools for Monitoring

    E.g., Google Analytics, Hootsuite, Sprout Social, etc.

    *Response requiredReporting Schedule

    • Weekly

    • Bi-weekly

    • Monthly

    Data Analysis Method

    How data will be analyzed to measure success

    Campaign Adjustments

    Process for making changes based on performance

    Post-Campaign Review

    Summary of campaign results, lessons learned

    Potential Risks

    E.g., negative feedback, low engagement, etc.

    Contingency Plans

    Actions to take if risks materialize

    Crisis Management Plan

    Steps for handling a social media crisis

    Approval Workflow

    Steps from content creation to posting

    Key Stakeholders

    Individuals responsible for approving content

    Timeline for Approvals

    Any other information relevant to the campaign

    Attachments

    Any related documents, assets, or reference materials

    Choose filesor drag files here