Acme Inc.

Social Media Initial Questionnaire

  1. Instructions

    1. Instructions

  2. Brand

    1. *Brand Name

    2. *Brand Overview

    3. *Brand Values and Mission

    4. *Brand Personality

    5. *Unique Selling Proposition (USP)

    6. *Brand Voice and Tone

    7. *Brand Color Identity

    8. *Brand Font Identity

    9. *Brand Design Identity

    10. Do You Have a Brand Style Guide? (Please Attach if Available)

    11. *Logo and Brand Assets

  3. Goals

    1. *Primary Social Media Goals

    2. *Key Performance Indicators (KPIs)

    3. *Short-Term Goals (3-6 months)

    4. *Long-Term Goals (1-2 years)

  4. Target Audience

    1. *Who Is Your Target Audience?

    2. *Customer Pain Points

    3. Current Audience

    4. Customer Personas

  5. Social Media Activity

    1. *Current Social Media Presence

    2. *Platform Prioritization

    3. Posting Frequency

    4. Engagement Strategy

    5. Previous Campaigns

    6. Tools and Resources

  6. Content

    1. *Content Preferences

    2. *Content Themes

    3. *User-Generated Content (UGC)

    4. Do You Have In-House Content Creators?

    5. *Content Calendar

    6. *Which Time(s) of the Day Do You Find Best for Engagement?

  7. Expectations

    1. Timeline

    2. How Often Would You Like to Receive Updates on Social Media Performance?

    3. What Is Your Budget for Social Media Marketing?

    4. How Involved Do You Want to Be in the Social Media Process?

    5. What Does Success Look Like to You in Terms of Social Media Performance?

    6. Are There Any Challenges or Concerns You Foresee With Your Social Media Strategy?

  8. Additional Information

    1. Is There Anything Else You’d Like to Share That Will Help Us Better Understand Your Needs and Goals?

Social Media Initial Questionnaire


Social Media Initial Questionnaire

Acme Inc.



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    Instructions

    Thank you for taking the time out to fill out this questionnaire. This questionnaire covers topics like target audience, preferred platforms, content preferences, and branding guidelines, helping to create a tailored social media strategy that resonates with your audience and drives engagement.


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    *Response requiredBrand Name

    What is the name of your brand?

    *Response requiredBrand Overview

    Please provide a brief description of your brand. What products or services do you offer?

    *Response requiredBrand Values and Mission

    1. What are the core values of your brand?
    2. What is your brand's mission statement?

    *Response requiredBrand Personality

    How would you describe your brand’s personality? (e.g., fun, professional, innovative)

    *Response requiredUnique Selling Proposition (USP)

    What sets your brand apart from competitors?

    *Response requiredBrand Voice and Tone

    Describe the voice and tone you want to convey on social media. (e.g., formal, conversational, friendly)

    *Response requiredBrand Color Identity

    What colors represent your brand?

    *Response requiredBrand Font Identity

    What fonts represent your brand?

    *Response requiredBrand Design Identity

    What design elements represent your brand?

    Do You Have a Brand Style Guide? (Please Attach if Available)

    Choose filesor drag files here

    *Response requiredLogo and Brand Assets

    Please upload your logo and any other relevant brand assets.

    Choose filesor drag files here

    *Response requiredPrimary Social Media Goals

    What are your main objectives for using social media? (e.g., brand awareness, lead generation, customer engagement, sales)

    *Response requiredKey Performance Indicators (KPIs)

    What metrics will you use to measure the success of your social media efforts? (e.g., follower growth, engagement rate, website traffic)

    *Response requiredShort-Term Goals (3-6 months)

    What do you want to achieve on social media in the next 3 to 6 months?

    *Response requiredLong-Term Goals (1-2 years)

    What are your long-term goals for social media?

    *Response requiredWho Is Your Target Audience?

      • Age

      • Gender

      • Location

      • Income level

      • Education level

      • Occupation

      • Interests

      • Values

      • Ethnicity

    • Add an item

    *Response requiredCustomer Pain Points

    What problems or challenges does your audience face that your brand can solve?

    Current Audience

    Who currently follows and engages with your brand on social media?

    Customer Personas

    Please attach any relevant documentation for existing customer personas.

    *Response requiredCurrent Social Media Presence

    On which social media platforms is your brand currently active? (Please provide links to profiles)

    *Response requiredPlatform Prioritization

    Which platforms do you want to focus on? (e.g., Instagram, Facebook, LinkedIn, Twitter)

    Posting Frequency

    How often do you currently post on each platform?

    Engagement Strategy

    How do you currently engage with your audience on social media? (e.g., responding to comments, participating in conversations)

    Previous Campaigns

    Please describe any past social media campaigns. What worked well, and what didn’t?

    Tools and Resources

    Are you using any tools or software to manage your social media? (e.g., scheduling tools, analytics platforms)

    *Response requiredContent Preferences

    List the types of content you prefer to share (e.g., images, videos, blog posts, infographics).

    *Response requiredContent Themes

    List the specific themes or topics you want to focus on (e.g., industry news, behind-the-scenes, educational content).

    *Response requiredUser-Generated Content (UGC)

    Are you open to sharing user-generated content? If so, how would you like to source it?

    Do You Have In-House Content Creators?

    *Response requiredContent Calendar

    Do you currently use a content calendar? If so, how far in advance do you plan your content?

    *Response requiredWhich Time(s) of the Day Do You Find Best for Engagement?

    • Early Morning

    • Midmorning

    • Early Afternoon

    • Midday

    • Midafternoon

    • Night

    • Evening

    • I'm not sure

    Timeline

    What is your timeline for starting and seeing results from your social media efforts?

    How Often Would You Like to Receive Updates on Social Media Performance?

    What Is Your Budget for Social Media Marketing?

    How Involved Do You Want to Be in the Social Media Process?

    E.g., hands-on, collaborative, hands-off

    What Does Success Look Like to You in Terms of Social Media Performance?

    Are There Any Challenges or Concerns You Foresee With Your Social Media Strategy?

    Is There Anything Else You’d Like to Share That Will Help Us Better Understand Your Needs and Goals?