Acme Inc.

SEO Strategy Questionnaire

  1. Instructions

    1. Instructions

  2. Company Information

    1. *Company Name

    2. *Website URL

    3. *Industry

    4. *Location(s)

    5. *Primary Contact Person(s)

  3. Business Goals and Objectives

    1. *What are your primary business goals?

    2. How does SEO fit into your overall marketing strategy?

    3. *What are your top three business priorities over the next 6-12 months?

    4. *Are there specific products, services, or regions you want to focus on?

  4. Current SEO Status

    1. *If you currently have an SEO strategy in place, what tactics are being used?

    2. *Have you previously worked with an SEO agency or consultant?

    3. *What SEO tools are you currently using?

    4. *Have you conducted an SEO audit before? If yes, when was the last audit conducted?

  5. Target Audience

    1. *Who is your primary target audience?

    2. Do you have buyer personas developed? If yes, please provide a brief description.

    3. *How do your customers typically find your products or services online?

  6. Keyword Strategy

    1. Do you have a list of target keywords? If yes, please provide the list.

    2. What are your top three priority keywords?

    3. Have you performed keyword research before?

    4. Who do you consider your main competitors for these keywords?

  7. Content Strategy

    1. What types of content do you currently produce?

    2. How frequently do you publish new content?

    3. What are the main topics or themes of your content?

    4. Do you have a content calendar?

    5. Are you leveraging user-generated content?

    6. Do you have any high-performing content pieces? If yes, please describe.

  8. On-Page Optimization

    1. Which of these have you optimized for your website’s on-page SEO?

    2. Is your website mobile-friendly?

    3. Have you implemented structured data (Schema Markup)?

    4. What is your website’s current loading speed?

    5. Are there any specific technical SEO issues you're aware of?

  9. Off-Page SEO

    1. What is your current link-building strategy?

    2. Do you have partnerships or collaborations for backlinks?

    3. Are you engaging in any guest blogging activities?

    4. Have you been affected by any negative SEO or penalties?

    5. How active is your business on social media? Which platforms are you using?

    6. Are you monitoring your brand mentions online?

  10. Competitor Analysis

    1. Who are your main competitors?

    2. What do you think are their SEO strengths?

    3. Where do you see opportunities to outperform them?

    4. Have you analyzed their backlink profiles?

    5. Are there any competitors' strategies you admire?

  11. Performance Tracking and Reporting

    1. How do you currently measure SEO success?

    2. Do you have access to Google Analytics and Google Search Console?

    3. How often do you review your SEO performance?

    4. What metrics are most important to you?

    5. Do you require custom reports? If yes, what data would you like included?

  12. Budget and Resources

    1. What is your current budget for SEO?

    2. Are there any additional resources available for SEO?

    3. What is your expected ROI from SEO?

    4. Are you considering paid search (PPC) in conjunction with SEO?

  13. Timeline and Expectations

    1. What is your desired timeline for achieving SEO results?

    2. Are there any upcoming events, product launches, or campaigns that SEO efforts should align with?

    3. What are your expectations from an SEO campaign?

    4. What challenges or obstacles do you anticipate?

  14. Additional Information

    1. Is there anything else you'd like to share about your SEO goals?

    2. Are there specific concerns or questions you have about SEO?

    3. How did you hear about our SEO services?

SEO Strategy Questionnaire


SEO Strategy Questionnaire

Acme Inc.



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    Thank you for taking the time to complete this questionnaire. Your responses will help us craft a tailored SEO strategy that meets your business needs. We look forward to working with you.



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    *Response requiredCompany Name

    *Response requiredWebsite URL

    *Response requiredIndustry

    *Response requiredLocation(s)

    *Response requiredPrimary Contact Person(s)

    *Response requiredWhat are your primary business goals?

    E.g., increase sales, generate leads, build brand awareness

    How does SEO fit into your overall marketing strategy?

    *Response requiredWhat are your top three business priorities over the next 6-12 months?

    *Response requiredAre there specific products, services, or regions you want to focus on?

    *Response requiredIf you currently have an SEO strategy in place, what tactics are being used?

    E.g., keyword optimization, content creation, link building

    *Response requiredHave you previously worked with an SEO agency or consultant?

    • Yes

    • No

    *Response requiredWhat SEO tools are you currently using?

    E.g., Google Analytics, SEMrush, Ahrefs

    *Response requiredHave you conducted an SEO audit before? If yes, when was the last audit conducted?

    *Response requiredWho is your primary target audience?

      • Age

      • Gender

      • Location

      • Income level

      • Encome level

      • Interests

    • Add an item

    Do you have buyer personas developed? If yes, please provide a brief description.


    *Response requiredHow do your customers typically find your products or services online?

    Do you have a list of target keywords? If yes, please provide the list.

    What are your top three priority keywords?

    Have you performed keyword research before?

    • Yes

    • No

    Who do you consider your main competitors for these keywords?

    What types of content do you currently produce?

    E.g., blogs, videos, infographics

    How frequently do you publish new content?

    What are the main topics or themes of your content?

    Do you have a content calendar?

    Choose filesor drag files here

    Are you leveraging user-generated content?

    • Yes

    • No

    Do you have any high-performing content pieces? If yes, please describe.


    Which of these have you optimized for your website’s on-page SEO?

    • Title tags

    • Meta descriptions

    • Headings (H1, H2, etc.)

    • URL structure

    • Internal linking

    Is your website mobile-friendly?

    • Yes

    • No

    Have you implemented structured data (Schema Markup)?

    • Yes

    • No

    What is your website’s current loading speed?

    Are there any specific technical SEO issues you're aware of?

    E.g., broken links, duplicate content, crawl errors

    What is your current link-building strategy?

    Do you have partnerships or collaborations for backlinks?

    • Yes

    • No

    Are you engaging in any guest blogging activities?

    • Yes

    • No

    Have you been affected by any negative SEO or penalties?

    • Yes

    • No

    How active is your business on social media? Which platforms are you using?

    Are you monitoring your brand mentions online?

    • Yes

    • No

    Who are your main competitors?

    What do you think are their SEO strengths?

    Where do you see opportunities to outperform them?

    Have you analyzed their backlink profiles?

    • Yes

    • No

    Are there any competitors' strategies you admire?

    How do you currently measure SEO success?

    What are some Key Performance Indicators (KPIs) you're tracking?

    Do you have access to Google Analytics and Google Search Console?

    • Yes

    • No

    How often do you review your SEO performance?

    What metrics are most important to you?

    E.g., organic traffic, conversion rates, keyword rankings

    Do you require custom reports? If yes, what data would you like included?

    E.g., organic traffic, conversion rates, keyword rankings

    What is your current budget for SEO?

    Are there any additional resources available for SEO?

    E.g., in-house team, tools

    What is your expected ROI from SEO?

    Are you considering paid search (PPC) in conjunction with SEO?

    What is your desired timeline for achieving SEO results?

    Are there any upcoming events, product launches, or campaigns that SEO efforts should align with?

    What are your expectations from an SEO campaign?

    What challenges or obstacles do you anticipate?

    Is there anything else you'd like to share about your SEO goals?

    Are there specific concerns or questions you have about SEO?

    How did you hear about our SEO services?