1. Instructions

    1. Instructions

  2. Business Discovery

    1. *Please describe your business.

    2. *What are five key words you'd use to describe your business.

    3. *What do you offer to your customers that makes them choose you over another company?

    4. *What do you feel the weaknesses in your business or business model are?

    5. *What obstacles do you feel are standing in the way of your success at the moment?

    6. *What do your feel your main unique selling points are?

    7. *How do you feel we can best convey those to the public?

    8. *Please describe your ideal customer.

    9. *What problem does your product solve for them?

    10. *Have you tried any marketing solutions in the past?

    11. *What are your biggest dreams with regards to your business?

  3. Customer Persona

    1. *Please provide a detailed profile of your customer.

    2. *What does your customer do for a living?

    3. *What level of education has your customer completed?

    4. *What's your customer's approximate income?

    5. *Is your customer married?

    6. *Where is your customer located?

    7. *Describe your customer's character.

    8. *Describe the lifestyle your customer leads.

  4. Customer Engagement

    1. *What question(s) are you constantly being asked?

    2. *What does your ideal customer need to know about you?

    3. *If your ideal customer were to ask you one question, what would that question be?

    4. *When customers are describing the pain points that lead them to using your product, what is their mood?

    5. *What is stopping your customer from using your product or services?

    6. *What do you feel is the best way to engage your customer?

    7. *Which social media platforms do you think your customer might use?

    8. *Please provide us with links to at least three direct competitors.

    9. *At the moment, where are the majority of your customers finding your business?

    10. *Please describe your current business sales funnel.

    11. *Which touch points with your future customer does your company have available to it?

    12. *Let us know of your aims and expectations for this project.

Marketing Questionnaire


Marketing Questionnaire


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*Please describe your business.

A description of 3-4 sentences letting us know what you and what products/services you offer is sufficient here.  

*What are five key words you'd use to describe your business.

*What do you offer to your customers that makes them choose you over another company?

*What do you feel the weaknesses in your business or business model are?

 Do you feel these weaknesses could be preventing you from achieving success?  

*What obstacles do you feel are standing in the way of your success at the moment?

How you think those obstacles can be avoided?  

*What do your feel your main unique selling points are?

What makes you different from everyone else?  

*How do you feel we can best convey those to the public?

For example, through words, through images, through videos etc.  

*Please describe your ideal customer.

We will be going into further detail on this just after so keep this one brief for now.  

*What problem does your product solve for them?

How are you making their lives easier?  

*Have you tried any marketing solutions in the past?

 How did they work out?  

*What are your biggest dreams with regards to your business?

*Please provide a detailed profile of your customer.

 What is their name? What is their gender? How old are they?  

*What does your customer do for a living?

*What level of education has your customer completed?

*What's your customer's approximate income?

*Is your customer married?

Do they have kids?  

*Where is your customer located?

*Describe your customer's character.

What traits do they have? What are they passionate about?  

*Describe the lifestyle your customer leads.

What do they like to do for fun? What are their spending habits like and what brands do they associate with? 

*What question(s) are you constantly being asked?

*What does your ideal customer need to know about you?

*If your ideal customer were to ask you one question, what would that question be?

*When customers are describing the pain points that lead them to using your product, what is their mood?

Do they seem angry? Do they seem passionate? Describe what language they're using.  

*What is stopping your customer from using your product or services?

*What do you feel is the best way to engage your customer?

 For example, social media, emails, ads, etc.  

*Which social media platforms do you think your customer might use?

*Please provide us with links to at least three direct competitors.

Please ensure that your answer meets the following requirements:

*At the moment, where are the majority of your customers finding your business?

Through which sales channels?  

*Please describe your current business sales funnel.

*Which touch points with your future customer does your company have available to it?

 How do you see your website fitting in to this system?  

*Let us know of your aims and expectations for this project.