Acme Inc.

Marketing Planning Questionnaire

  1. Instructions

    1. Instructions

  2. Company Information

    1. *Company Name

    2. *Industry

    3. *Business Size

    4. *Location(s)

    5. *Website URL

    6. Contact Person's Name

    7. Contact Person's Position

    8. Contact Person's Email

    9. Contact Person's Phone Number

    10. *Please Describe Your Business

  3. Marketing Goals

    1. *What are your primary marketing goals?

    2. *What are your key performance indicators (KPIs)?

    3. *Are there any specific marketing challenges you’re facing?

  4. Target Audience

    1. *Who is your target audience?

    2. What are the main pain points or needs of your target audience?

    3. How does your product/service solve these pain points?

  5. Marketing Strategies and Channels

    1. *Which marketing channels are you currently using?

    2. *Which channel has been the most effective for you so far?

    3. *Are there any new channels you are considering or interested in exploring?

  6. Budget and Resources

    1. *What is your annual marketing budget?

    2. How is your marketing budget allocated?

    3. *Do you have an in-house marketing team or do you work with external agencies?

    4. *If working with an agency, what services are they providing?

  7. Content and Messaging

    1. *What is the core message you want to communicate?

    2. *What types of content are you currently producing?

    3. *How often do you produce new content?

    4. *Do you have a content calendar?

  8. Analytics and Measurement

    1. *What tools or platforms do you use to measure marketing performance?

    2. *How frequently do you review your marketing metrics?

    3. *What are the most important metrics for evaluating the success of your marketing efforts?

  9. Feedback and Future Plans

    1. What areas of your marketing strategy do you feel need improvement?

    2. Are there any new marketing trends or strategies you are excited about?

    3. Do you have any other comments or suggestions?

Marketing Planning Questionnaire


Marketing Planning Questionnaire

Acme Inc.



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    Instructions

    This questionnaire will gather insights about your business, target audience, and marketing goals. This helps us create a tailored marketing strategy for you. Thank you for taking the time to fill this out.


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    *Response requiredCompany Name

    *Response requiredIndustry

    *Response requiredBusiness Size

    • Small (1-10 employees)

    • Medium (11-50 employees)

    • Large (51+ employees)

    *Response requiredLocation(s)

    *Response requiredWebsite URL

    Contact Person's Name

    Contact Person's Position

    Contact Person's Email

    Contact Person's Phone Number

    *Response requiredPlease Describe Your Business

    *Response requiredWhat are your primary marketing goals?

    Select all that apply

    • Increase brand awareness

    • Generate leads

    • Increase sales

    • Improve customer retention

    • Launch new products or services

    *Response requiredWhat are your key performance indicators (KPIs)?

    E.g., website traffic, conversion rates, social media engagement

    *Response requiredAre there any specific marketing challenges you’re facing?

    E.g., low engagement, high customer churn

    *Response requiredWho is your target audience?

    Add as many groups as needed

      • Age range

      • Gender

      • Location

      • Income level

      • Interests/hobbies

      • Industry/Profession

    • Add an item

    What are the main pain points or needs of your target audience?

    How does your product/service solve these pain points?

    *Response requiredWhich marketing channels are you currently using?

    Select all that apply

    • Social media (e.g., Facebook, Instagram, LinkedIn)

    • Email marketing

    • Content marketing (e.g., blogs, articles)

    • SEO

    • PPC advertising

    • Influencer marketing

    • Traditional advertising (e.g., TV, radio, print)

    • Events and trade shows

    *Response requiredWhich channel has been the most effective for you so far?

    *Response requiredAre there any new channels you are considering or interested in exploring?

    *Response requiredWhat is your annual marketing budget?

    • Less than $5,000

    • $5,000 - $20,000

    • $20,000 - $50,000

    • Over $50,000

    How is your marketing budget allocated?

    E.g., digital advertising, content creation, events

    *Response requiredDo you have an in-house marketing team or do you work with external agencies?

    • In-house team

    • External agencies

    • Both

    *Response requiredIf working with an agency, what services are they providing?

    *Response requiredWhat is the core message you want to communicate?

    *Response requiredWhat types of content are you currently producing?

    E.g., blog posts, videos, infographics

    *Response requiredHow often do you produce new content?

    • Daily

    • Weekly

    • Monthly

    • Quarterly

    *Response requiredDo you have a content calendar?

    • Yes

    • No

    *Response requiredWhat tools or platforms do you use to measure marketing performance?

    E.g., Google Analytics, social media analytics tools

    *Response requiredHow frequently do you review your marketing metrics?

    • Daily

    • Weekly

    • Monthly

    • Quarterly

    *Response requiredWhat are the most important metrics for evaluating the success of your marketing efforts?

    What areas of your marketing strategy do you feel need improvement?

    Are there any new marketing trends or strategies you are excited about?

    Do you have any other comments or suggestions?