1. Instructions

    1. Instructions

  2. Basic Information

    1. *Full Name

    2. *Email Address

    3. Phone Number

    4. *Company Name

    5. Company Website

  3. Your Business

    1. *Please describe your business in as much detail as possible.

    2. *If you are not a new business, what are the reasons you want a new logo?

    3. What are your short term and long term goals as a business?

    4. What do you want your new logo to achieve?

    5. Who are your main competitors and why are you better than them?

    6. In your opinion, what are the positives and negatives of your biggest competitor’s branding?

    7. Who are your target customers/clients?

  4. Your Logo

    1. Do you have any ideas in mind for your desired logo?

    2. Brand Color

    3. Accent Color

    4. Please describe the colour palette you'd like to use for your logo.

    5. Do you have any ideas in mind for your desired font?

    6. What logo style(s) do you feel would appeal best to your target market?

    7. What message(s)/emotions(s) do you feel your logo should portray?

    8. Does your logo have a tag line?

    9. If yes for the above, is your tag line to appear with your logo on all of your branding?

    10. Where will you be using your new logo?

    11. Please provide us with examples of logos you like and why.

  5. Project Information

    1. *Please provide us with a rough date of completion for your logo.

    2. *Please provide us with a rough estimate of your budget in USD.

    3. *Would you like any additional design services alongside your new logo?

  6. Curious

    1. Are you a previous customer?

    2. How did you hear about us? Were we referred by anyone?

    3. Is there anything else we should know about you or your company?

Logo Design Questionnaire


Logo Design Questionnaire

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*Full Name

Phone Number

*Company Name

Company Website

*Please describe your business in as much detail as possible.

What type of business do you have? What products/services do you offer?

*If you are not a new business, what are the reasons you want a new logo?

What are your short term and long term goals as a business?

What do you want your new logo to achieve?

Who are your main competitors and why are you better than them?

In your opinion, what are the positives and negatives of your biggest competitor’s branding?

Who are your target customers/clients?

Please describe them in as much detail as possible.

Do you have any ideas in mind for your desired logo?

If so, please describe the vision(s) you have for your logo in as much detail as possible.

Brand Color

Accent Color

Please describe the colour palette you'd like to use for your logo.

Let us know more about your existing brand colors, which colors you'd like to be included in the logo and which colors you'd like us to avoid.

Do you have any ideas in mind for your desired font?

Let us know of any fonts frequently used within your existing branding or any you feel you'd like to use within the logo. Equally, don't hesitate to provide us with examples of fonts you'd be opposed to so that we know what to avoid.

What logo style(s) do you feel would appeal best to your target market?

Select all that apply.

  • Fun

  • Serious

  • Playful

  • Bold

  • Mellow

  • Striking

  • Artistic

  • Simplistic

  • Elegant

  • Casual

  • Corporate

  • Clean

  • Minimalistic

  • Classy

What message(s)/emotions(s) do you feel your logo should portray?

Does your logo have a tag line?

If yes for the above, is your tag line to appear with your logo on all of your branding?

Let us know where you'd like the tagline to appear with your logo, If applicable.

Where will you be using your new logo?

E.g. Website, Social Media, Print, etc

Please provide us with examples of logos you like and why.

Here, you can provide us with company names, URLs, etc.

*Please provide us with a rough date of completion for your logo.

*Please provide us with a rough estimate of your budget in USD.

*Would you like any additional design services alongside your new logo?

E.g. business cards, letterheads, other stationery-based designs, social media icons/banners, advertising material, etc. Let us know if you'd like anything else and we can begin to get the ball rolling for those projects too.

Are you a previous customer?

How did you hear about us? Were we referred by anyone?

Is there anything else we should know about you or your company?