Acme Inc.

Landing Page Design Questionnaire

  1. Instructions

    1. Instructions

  2. Landing Page Layout

    1. High Converting Landing Page Layout

  3. Website Header

    1. Intro

    2. *Main Hero Headline

    3. Supporting Headline

    4. Your Hero Image / Video

  4. Website Body

    1. The Benefits of Your Offering

    2. A Paragraph About The Benefit

    3. Key Benefits in Bullet Points

    4. Reinforcing Statement

    5. Images for Benefit Blurbs

  5. Social Proof

    1. Social Proof Content

    2. Testimonials or Reviews

    3. Testimonial Images

    4. Statistics, Facts or Figures

    5. Results, Case Studies or Stories

  6. Call To Action (CTA)

    1. Call to Action Instructions

    2. Closing Statement

    3. CTA Button Text and Function

  7. Media Assets

    1. Share Content Instructions

    2. Upload Files

    3. Link to Files

Landing Page Design Questionnaire


Landing Page Design Questionnaire

Acme Inc.



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    Instructions

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    Getting started


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    High Converting Landing Page Layout



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    Intro

    What is this section about?


    Your hero content will be the first thing people see when they land on your page. It needs to:





    What does it look like?


    Here is an example of a layout of this section




    We will be asking for the following content: 


    1. Your Main Headline
    2. An Optional Sub Headline
    3. Your Hero Image / Video


    *Response requiredMain Hero Headline

    What will they get, if they opt in for this offer?


    This is the largest text on the website and the first thing that often catches the visitor's eyes.


    Here's an example from Upwork (a freelancing platform): "How work should work"

    Supporting Headline

    Use a subtitle to provide extra information


    Here's an example from Upwork (a freelancing platform): "Forget the old rules. You can have the best people. Right now. Right here."

    Your Hero Image / Video

    First impressions are important, and the hero image (or background video) is likely the first visual element of your landing page.


    Ideally, a hero image should show the context of use and either show your product in use or show the outcome of your services

    Choose filesor drag files here

    The Benefits of Your Offering

    What is this section about?


    This is where we describe your offer and answer why should they choose you? Your landing page needs supporting copy beyond the headline to persuade most people.


    The key here is to describe specific benefits along with features. A benefit describes a positive impact that a feature has.




    What does it look like?


    There are lots of different layouts for a great landing page - your final design will depend on the content you provide and may also be determined by things like your goals, budget, market and audience. 





    We will be asking for the following content: 




    A Paragraph About The Benefit

    This is an introduction/summary that should follow on from your Hero Statement, offering more detail about your product or service. It will lead into the bullet points

    Key Benefits in Bullet Points

    List 2 to 5 quick one-liner bullet point titles about your offer.


    Followed by a supporting statements.


    Try to make these as short and succinct as possible. Use short paragraphs and summarize only the most important features or benefits.

    Reinforcing Statement

    Please restate (in new words) your core offer


    If your landing page runs long, it makes sense to remind visitors of your USP with a reinforcing statement toward the middle of the page.

    Images for Benefit Blurbs

    If you have images to go with the short benefit statements / paragraphs above, you may upload these here. 

    Choose filesor drag files here

    Social Proof Content

    Social proof is the proof that people are using your product or service. It works because of the influence that people around us have on the decisions we make.


    social proof takes many forms:





    This content may be added throughout the landing page's body.

    Testimonials or Reviews

    If you have any quotes from your customers, colleagues, coaches (etc) that are relevant, please list them here.


    Write the quote followed by the their name, company, or role.


    For example: "[Your Service] helps us showcase the value our platform provides by generating high-quality customer proof. With the ability to scale content creation, we can dedicate more time to enabling our sellers and building relationships with advocates." - Meghan Anderson, VP of Marketing, Google.com

    Testimonial Images

    If you have photos or logos to go with any of the quotes in the previous question, please upload them here

    Choose filesor drag files here

    Statistics, Facts or Figures

    Results, Case Studies or Stories

    Call to Action Instructions

    What is this section about?


    This is the conclusion of the landing page. At this point we aim to convert your visitor to a lead, if we haven't already!


    What does it look like?





    We will be asking for the following content: 



    Closing Statement

    A closing statement backs up your unique selling proposition and gives your visitor one last chance to convert.


    A strong closing statement might provide a little urgency or it could remind the visitor why they’re there in the first place. For a clickthrough page, it should also repeat your call-to-action to eliminate the need to scroll back up or down.

    CTA Button Text and Function

    Call-to-action (CTA) button, which can be either a standalone button or a form on the landing page designed for lead generation.

    Share Content Instructions

    If you have any more content you would like to send us, please share in this section either:

    

    1. by uploading files
    2. or sharing via link to a folder in the cloud

    Upload Files

    Ideally use real people. Avoid using stock images and videos.

    Choose filesor drag files here

    Link to Files

    Share via link to files instead.


    For example: Google drive, Dropbox, etc.