Acme Inc.

Content Marketing Strategy Questionnaire

  1. Instructions

    1. Instructions

  2. Company Information

    1. Company website URL

    2. *Company Name

    3. Industry

    4. *Size of Company

    5. *Location

    6. *Website URL

    7. Company Blog

    8. *Contact Person

  3. Business Goals and Objectives

    1. What are your primary business goals?

    2. How do you measure success for these goals?

  4. Target Audience

    1. Describe your target audience

    2. What are the primary pain points or challenges your audience faces?

    3. What motivates your audience to seek out solutions?

  5. Social Media

    1. Twitter account URL

    2. Facebook page URL

    3. Instagram account URL

    4. LinkedIn URL

    5. Youtube URL

    6. Other Social

  6. Content Goals and Objectives

    1. What are your main content marketing objectives?

    2. What types of content are you interested in creating?

    3. What channels will you use to distribute your content?

  7. Content Creation and Resources

    1. Who will be responsible for content creation?

    2. Do you have a content creation team or individuals with specific roles?

    3. What resources or tools do you currently use for content creation?

  8. Content Strategy and Planning

    1. Do you have an existing content marketing strategy?

    2. What is/will be your content publishing frequency?

    3. Do you have a content calendar or planning process?

  9. Content Performance and Measurement

    1. What metrics do you use to measure content performance?

    2. How often do you review and analyze content performance?

    3. What tools do you use for performance measurement?

  10. Challenges and Opportunities

    1. What challenges have you faced with your content marketing efforts?

    2. What opportunities do you see for improving your content marketing strategy?

  11. Additional Information

    1. Is there any other information or context you would like to provide that is relevant to your content marketing strategy?

Content Marketing Strategy Questionnaire


Content Marketing Strategy Questionnaire

Acme Inc.



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    Thank you for your interest in our services. Before we get started, we're going to need some information from you. This form captures key details such as your target audience, content goals, preferred channels, and performance metrics. It helps in creating a strategic plan that aligns with your business objectives and drives effective, results-oriented content marketing efforts.



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    Company website URL

    *Response requiredCompany Name

    Industry

    *Response requiredSize of Company

    • Small

    • Medium

    • Large

    *Response requiredLocation

    *Response requiredWebsite URL

    Company Blog

    *Response requiredContact Person

    What are your primary business goals?

    • Increase brand awareness

    • Generate leads

    • Increase sales

    • Build customer loyalty

    How do you measure success for these goals?

      • Metric/Key Performance Indicator (KPI)

      • Current benchmark

    • Add an item

    Describe your target audience

      • Age

      • Gender

      • Location

      • Income level

      • Education level

      • Interests

      • Industry / Profession

    • Add an item

    What are the primary pain points or challenges your audience faces?

    What motivates your audience to seek out solutions?

    Twitter account URL

    Facebook page URL

    Instagram account URL

    LinkedIn URL

    Youtube URL

    Other Social

    What are your main content marketing objectives?

    • Brand awareness

    • Lead generation

    • Customer education

    • Customer engagement

    What types of content are you interested in creating?

    • Blog posts

    • Infographics

    • Videos

    • Case studies

    • Whitepapers

    • Social media posts

    • E-books

    • Webinars

    What channels will you use to distribute your content?

    • Website

    • Email

    • Social media (please specify platforms)

    • Paid advertising

    • Partnerships/affiliates

    Who will be responsible for content creation?

    • Internal team

    • External agency

    • Freelancers

    Do you have a content creation team or individuals with specific roles?

    • Content writers

    • Designers

    • Videographers

    • SEO specialists

    What resources or tools do you currently use for content creation?

    • Content management system (CMS)

    • Design tools

    • Analytics tools

    Do you have an existing content marketing strategy?

    If yes, please provide details.

    What is/will be your content publishing frequency?

    • Daily

    • Weekly

    • Monthly

    Do you have a content calendar or planning process?

    If yes, please provide details.

    What metrics do you use to measure content performance?

    • Page views

    • Social shares

    • Engagement rates

    • Conversion rates

    • Lead generation

    How often do you review and analyze content performance?

    • Weekly

    • Monthly

    • Quarterly

    • Annually

    What tools do you use for performance measurement?

    • Google Analytics

    • Social media analytics

    • CRM systems

    What challenges have you faced with your content marketing efforts?

    • Lack of resources

    • Difficulty in content creation

    • Distribution issues

    • Measuring ROI

    What opportunities do you see for improving your content marketing strategy?

    Is there any other information or context you would like to provide that is relevant to your content marketing strategy?