1. Instructions

    1. Instructions

  2. Basic Information

    1. *Full Name

    2. *Email Address

    3. *Phone Number

    4. *Company Name

    5. *Company Website

  3. Brand Values

    1. *What is your company’s mission statement?

    2. *What does your business/product do? What’s the benefit of your product?

    3. *Provide us with up to five adjectives that best describe your business.

    4. *What three primary messages do you wish to put across with your brand?

    5. *Who are your customers?

    6. *How do you solve your customers’ problems?

    7. Who are your biggest competitors and why are you better than them?

  4. Brand Attributes

    1. *Select all characteristics that apply to your brand.

    2. *Which colours do and don’t represent your brand?

    3. *Brand color

    4. Accent color

    5. *Which words would you and wouldn’t you use to describe your brand’s image?

    6. *What attributes and/or emotions do you and don’t you want associated with your brand?

  5. Brand Identity

    1. *How would you describe your brand to a friend?

    2. *How would you describe your brand’s style?

    3. *What age and gender would your brand be?

    4. *What other brands would your brand be friends with? Why?

    5. *What would be your brand’s most popular hang out spot? Why?

    6. *If your brand was a car, which car would it be? Why?

    7. *If your brand was an animal, which animal? Why?

  6. Design & Logo

    1. *Which logos inspire you?

    2. Do you have any fonts of choice?

    3. *Please provide a rough desired date of completion for your branding assets

    4. *Please provide a rough estimate of the budget available (in USD)

  7. Additional Information

    1. *Point of contact

    2. How did you hear about us?

    3. Is there anything else we should know about?

Branding Questionnaire


Branding Questionnaire

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Instructions

Thank you for your interest in our services. Before we get started, we're going to need some information from you.


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  1. Provide all required information here using this form.
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*Full Name

*Phone Number

*Company Name

*Company Website

*What is your company’s mission statement?

Your mission statement should consist of a couple of sentences explaining your company’s goals and outlining what your company does and why it exists.

*What does your business/product do? What’s the benefit of your product?

*Provide us with up to five adjectives that best describe your business.

*What three primary messages do you wish to put across with your brand?

*Who are your customers?

We'd ideally like you to define the following information about your target audience for us: age, gender, income level, education level, marital or family status, occupation, ethnic background, personality, interests/hobbies and values. Anything else you can add will also be valuable information to us.

*How do you solve your customers’ problems?

Who are your biggest competitors and why are you better than them?

*Select all characteristics that apply to your brand.

  • Fun

  • Serious

  • Elegant

  • Playful

  • Casual

  • Professional

  • Feminine

  • Masculine

  • Simplistic

  • Intricate

  • Flamboyant

  • Classic

  • Modern

  • Luxurious

  • Authoritative

  • Approachable

*Which colours do and don’t represent your brand?

Here, we'd like you to provide us with the colour palette you feel best represents your brand. Following this, we'd also like you to provide us with the colour palette you feel least represents your brand.

*Brand color

Accent color

*Which words would you and wouldn’t you use to describe your brand’s image?

Here, we'd like you to provide us with the words you feel best represent your brand. Following this, we'd also like you to provide us with the words you feel least represent your brand.

*What attributes and/or emotions do you and don’t you want associated with your brand?

Here, we'd like you to provide us with the attributes and emotions you feel best represent your brand. Following this, we'd also like you to provide us with the attributes and emotions you feel least represent your brand.

*How would you describe your brand to a friend?

*How would you describe your brand’s style?

*What age and gender would your brand be?

*What other brands would your brand be friends with? Why?

*What would be your brand’s most popular hang out spot? Why?

*If your brand was a car, which car would it be? Why?

*If your brand was an animal, which animal? Why?

*Which logos inspire you?

Please provide us with names of existing brands that inspire you.

Do you have any fonts of choice?

If you have any ideas for fonts you'd like to see used, please let us know here.

*Please provide a rough desired date of completion for your branding assets

*Please provide a rough estimate of the budget available (in USD)

*Point of contact

Who’ll serve as the main point of contact throughout this process? 


Please provide:

  1. Name
  2. Title
  3. Email address


How did you hear about us?

If you were referred to us by someone else, feel free to mention their name here if desired.

Is there anything else we should know about?