Acme Inc.

Brand Identity Questionnaire

  1. Instructions

    1. Instructions

  2. Basic Information

    1. *Company Name

    2. *Contact Person's Name

    3. *Email Address

    4. *Phone Number

    5. *Company Website

  3. Company Overview

    1. *Describe your business in a few sentences

    2. *What products or services do you offer?

    3. *What is your company's mission statement?

    4. *What are your company’s core values?

  4. Target Audience

    1. *Your primary target's age range?

    2. *Your primary target's gender?

    3. *Your primary target's location(s)?

    4. *Your primary target's income range?

    5. *Your primary target's education level?

    6. *Your primary target's interests and hobbies?

    7. Describe your ideal customer

  5. Current Branding

    1. What elements of your current branding do you like?

    2. What elements of your current branding do you dislike?

  6. Brand Identity

    1. How would you describe your brand’s personality?

    2. What three words would you use to describe your brand?

    3. What is your brand’s unique selling proposition (USP)?

    4. What emotions do you want your brand to evoke?

    5. Are there any brands you admire? If yes, why?

  7. Visual Branding

    1. Do you have a logo?

    2. The specific colors associated with your brand?

    3. Do you have specific fonts or typography preferences?

    4. Do you have any design styles or elements you prefer?

    5. Are there any design elements or styles you want to avoid?

  8. Brand Voice and Messaging

    1. How would you describe your brand’s voice?

    2. What key messages do you want to communicate to your audience?

    3. Are there any specific words or phrases you want to include in your messaging?

    4. Are there any words or phrases you want to avoid?

  9. Competitor Analysis

    1. Who are your main competitors?

    2. What do you like about your competitors' branding?

    3. What do you dislike about your competitors' branding?

  10. Goals and Objectives

    1. What are your main branding goals?

    2. What specific outcomes are you hoping to achieve with your branding?

    3. Do you have any specific deadlines or timeframes for these goals?

  11. Additional Information

    1. Is there anything else you would like to add or any other information you think is relevant?

Brand Identity Questionnaire


Brand Identity Questionnaire

Acme Inc.



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    *Response requiredCompany Name

    *Response requiredContact Person's Name

    *Response requiredPhone Number

    +31

    *Response requiredCompany Website

    *Response requiredDescribe your business in a few sentences

    *Response requiredWhat products or services do you offer?

    *Response requiredWhat is your company's mission statement?

    *Response requiredWhat are your company’s core values?

    *Response requiredYour primary target's age range?

    *Response requiredYour primary target's gender?

    *Response requiredYour primary target's location(s)?

    *Response requiredYour primary target's income range?

    *Response requiredYour primary target's education level?

    *Response requiredYour primary target's interests and hobbies?

    Describe your ideal customer

    What elements of your current branding do you like?

    What elements of your current branding do you dislike?

    How would you describe your brand’s personality?

    What three words would you use to describe your brand?

    What is your brand’s unique selling proposition (USP)?

    What emotions do you want your brand to evoke?

    Are there any brands you admire? If yes, why?

    Do you have a logo?

    Choose fileor drag a file here

    The specific colors associated with your brand?

    Do you have specific fonts or typography preferences?

    Do you have any design styles or elements you prefer?

    Are there any design elements or styles you want to avoid?

    How would you describe your brand’s voice?

    • Formal

    • Casual

    • Friendly

    • Professional

    What key messages do you want to communicate to your audience?

    Are there any specific words or phrases you want to include in your messaging?

    Are there any words or phrases you want to avoid?

    Who are your main competitors?

    What do you like about your competitors' branding?

    What do you dislike about your competitors' branding?

    What are your main branding goals?

    What specific outcomes are you hoping to achieve with your branding?

    Do you have any specific deadlines or timeframes for these goals?

    Is there anything else you would like to add or any other information you think is relevant?